Hi there! We’re Max and Caroline, proud parents to two boys — Zach and Jackson — who keep our days busy, chaotic, hilarious, and filled with more love than we ever thought possible.

The idea for our baby memory book came during one of those parenting moments. Picture this: we’d just survived another epic meltdown at the park - a glorious tantrum over who had the most goes on the slide! - and five minutes later, on the drive home, our two boys were the picture of sweetness — holding hands in the back seat and sharing some silly, heart-melting small talk.

We couldn’t help but laugh. How could parenting swing so wildly between total disaster and absolute magic in the span of minutes? In that stolen moment, we realised something that changed everything: all these little ups and downs are what make parenting so incredible. They deserve to be recorded — not just the Instagram-worthy smiles, but the messy moments, the funny ones, and even the times we weren’t quite sure we were going to make it to bedtime!

But when we looked for something to help us keep track of these precious, chaotic, and downright hilarious memories, we couldn’t find anything that really spoke to us. Most baby books felt too formal, too polished, or too focused on curated milestones. So, we decided to make our own memory book — one that would celebrate the real journey of parenthood: the belly laughs, the tears, the struggles, and the sweetest small victories.

Why We Do What We Do

At its heart, parenting isn’t about perfection — it’s about embracing the beautiful, messy chaos of raising little humans. That’s why we created our baby memory book. It's designed to help parents like you capture all the moments. The ones that make you cry tears of joy... and the ones that make you cry because someone poured apple sauce all over the dog.

We believe that parenthood is an adventure worth documenting, with equal parts humour and heart. And whether you’re buying for yourself or gifting to a new parent, we hope our books bring you joy, laughter, and a chance to treasure even the smallest, most unexpected moments.

It’s Your Story to Tell

We’re just here to help you record it. Thanks for being part of our journey — we can’t wait to be part of yours.

With love and a whole lot of caffeine,

Max, Caroline, Zach & Jackson ❤️

Meet Zach, our Chief Satisfaction Officer (CSO)

Say hello to Zach, our resident fun enthusiast and unofficial ruler of snack time! At just 5 years old, Zach is the heart behind everything we create. As our Chief Satisfaction Officer, it’s his job to remind us of what truly matters—giggles, chaos, and the little magical moments that make parenting so special.

When he’s not busy keeping us on our toes, Zach loves testing out his latest "most dangerous new skill" building elaborate blanket forts, and making hilarious (and very honest) observations about life. His infectious joy and endless curiosity inspire us to make memory books that capture the essence of childhood—fun, messy, and unforgettable.

Zach may be playful, but he takes his CSO duties very seriously. After all, capturing life’s funny, heartfelt, and chaotic moments is what we’re all about—and we couldn’t do it without him.

(No parental decisions are made without his official stamp of approval. If Zach loves it, we know you will too!)

Meet Jackson, our Chief Mischievous Officer (CMO)

This is Jackson, our 3-year-old Chief Mischievous Officer, and let’s just say… life is never dull when he’s around. Whether he’s conducting high-level experiments in spaghetti face-painting (see photo evidence!) or turning the living room into his personal obstacle course, Jackson’s job is to keep us on our toes — and he’s very good at it.

As CMO, Jackson ensures every day comes with a side of mischief. He specialises in testing the limits of toddler creativity, keeping his parents humble, and making absolutely sure we don’t take life too seriously. With him in the house, there’s no such thing as an unmemorable moment.

Some of his recent accomplishments include creating new "abstract art" on the walls with crayons, winning the record for fastest snack disappearance, and negotiating bedtime extensions with surprising skill. If chaos is king, Jackson definitely holds the crown.

(Pro Tip: If you hear giggling and total silence immediately after, go check — a Jackson masterpiece is in progress!)